Have a Sneak Peek at the History of Search Ads in Brief
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1990
The first search engine of the world, Archie, was created. It searched FTP sites to build an index of downloadable files.
- 1994
The first search engine that let natural language queries was formed, it was called AltaVista. It provides endless bandwidth and advanced search features.
- 1994
Yahoo Search began a collection of good web pages that had a manmade description with each URL.
- 1996
Larry Page formed Google as a type of search engine than analysed the website relationships.
- 1997
Yahoo refused Google’s offer to be bought in a million.
- 1999
GoTo was formed and introduced the first pay for placement search engine service for brands.
- 2000
The online ad market crashed after the dot come bubble bursts because many businesses went bankrupt
- 2000
Google introduced AdWords and a “Quality Score” model, where the websites were ranked according to the bid price and CTR rates.
- 2002
Google introduced CPC bidding, letting advertisers to optimize their campaigns on the basis on max CPC bid instead of actual CPC bid.
- 2004
The market share of Google search peaked by 84.7 percent. The IPO went up to $23.1 billion.
- 2005
Google launched Google Analytics, where the advertisers can manage their ad campaigns in a better way.
- 2008
Google made major changes to the Quality Score calculations for more rankings and better UX.
- 2010
Bing was launched, replacing the Microsoft Search. They partnered with Yahoo for syncing their ads with Yahoo search to grab market share from Google.
- 2014
The spending on online ads rose with the mobile ad market grown by 90 percent on an annual basis in the US.
- 2018
Google rebrands AdWords and DoubleClick as Google Ads and Google Ad Manager.
- Present Day
Search engines are consistently updating their features and algorithms to offer better ad targeting and SEM marketing for a number of devices.
