SEO For Small Businesses: Focus On The Right Pointers!
Planning an online marketing campaign for your small business? It all starts with creating a comprehensive plan, which will ideally have SEO as the foremost step. Search Engine Optimization, as the name suggests, aims at optimizing your website for search engines like Google, Yahoo and Bing. This not only helps in ranking your website better for relevant keywords and phrases, but also adds to the process of branding, as SEO is an organic process. If you need help with SEO in Singapore and want to hire an agency for the job, here are some aspects worth considering.
Don’t be tempted with cheap estimates
Most small businesses don’t have the necessary resources to spend heavily on online marketing, and many end up hiring SEO agencies that offer cheapest prices. Keep in mind that SEO is a continuous process, and you have to invest in it for the long term. Do not an SEO agency because you liked the price they offered. Expertise and experience are two aspects that matter more than anything. Of course, you need to ask for an estimate, but discuss other pointers too.
Evaluate work profiles and client portfolio
Beyond the price, you have to check if an SEO agency has the capabilities of handling your needs. Not all companies work for smaller brands, and it is wise to find a service that has some experience of working with brands in the same niche and industry as yours. As a client, you have every right to ask about their expertise, their regular clients, and as required, you can even ask for references. The number of projects a company has done says a lot about their experience.
Find more on their strategies
White-hat SEO is done in sync with the best practices that search engines recommend, and you need to check if an SEO agency practices this in the first place. Beware of claims that promise to offer great results in a month, because cheap tricks and black-hat SEO can get your website penalized and banned from search engines. You should also discuss their work approach, how they keep a watch on trends and other details.
Finally, check if the SEO agency can also deal with pay per click, and social media marketing. This could be a big benefit, because you can hire the same team for the entire campaign, which not only reduces the work but also helps in keeping costs in check.
